Now that my Urban Farmgal business is finally registered with the state of Montana (Yay! Small victories!) it’s time to apply for a TIN from the IRS, open a bank account, and get my business plan finalized.
I’ve been working on my business plan all week and it’s taken several attempts and re-writes, but I think I’ve finally nailed down my mission statement:
To inspire a happy, healthy, & sustainable farmgal lifestyle in today’s busy world.
What do you think? I have yet to actually run this by anyone outside of my own head, so this is as fresh as it gets. I know it says ‘farmGAL’ which makes it sound like my target audience is women (and perhaps 90% of my audience WILL be women) but that’s not to say you couldn’t substitute ‘farmDUDE’ or ‘farmBOY’ and still make it work if you happen to be one of those guys running around with a Y chromosome.
Right? Okay, I’ll sleep on it.
At some point I probably will run my business plan by someone who is smarter about business than me, but for now this is my working mission–to inspire those who visit my website to seek a little slower pace of life, one where you stop to enjoy the small pleasures in life that don’t involve an electronic device (which, ironically, you will get by reading my blogs posts on an electronic device). BUT! Read it then go away! Go read a cookbook and try a new recipe for dinner. Go outside and go for a sunset hike with your dog or a loved one. Go take a picture of a beautiful thing, place, or event that brings you joy. Go pick up those knitting needles that have been sitting in a basket in the corner for years and teach yourself a new stitch. Go talk to your plants in the garden and then go talk to your chickens. Don’t worry about what the neighbors think.
And it’s not just about slowing down the pace of life. It’s about being conscious about your impact on the planet as well. Think sustainably, then ACT sustainably. Grow your own food. Join the CSA. Don’t go out and buy the newest-latest-greatest-most popular thing that’s in the Sunday newspaper ads just because. We humans have placed a pretty heavy hand on Mother Nature, and all those shiny, pretty, new things you see in the Sunday ads require tons and tons of resources to manufacture. It’s mind-boggling if you think about how many pairs of shoes ONE store carries. One store! How many pairs of shoes have you seen in your local Wal-Mart? There’s probably hundreds of pairs of shoes. And there are thousands of Wal-Marts and other stores that sell shoes. Do we need all of those shoes?
That’s the sort of thinking I do these days. I think about all the shoes. The purses. The sofas. The computers and cell phones. Think about how much stuff there is to buy. And not to be extremist about it, but how sustainable is it to keep buying all this stuff? Do we really need it in our lives? Does it make you happy? What if you didn’t have it? Would you miss it? And what would happen if it all went away? Think of it this way: if tomorrow rolls around and there are no more Wal-Marts or Whole Foods grocery stores, how well off would you be? How well off COULD you be? Could you survive another day? Probably. What about another week? A month?
Maybe my little blog can be an inspiration to someone thinking these same thoughts. Someone who wants to simplify their life and moderate their footprint on the planet. Someone who just wants to raise chickens in town. Or someone who would love to grow basil on the balcony of their apartment building just because they love pesto. All of these things fit into the urban farmgal lifestyle. I hope to be a source of useful, inspirational information for you to do just that.
So I leave you with these thoughts to ponder as you focus on your farmgal zen while knitting a chicken sweater for your city chickens!